TARGET SPORT has launched the appropriate marketing mix and established high-level public relations, thus creating the conditions required in order to turn communication, collaboration and, after all, the contract with sponsors into an interactive relation. TARGET SPORT specializes in sponsor hunting at both collective (teams, federations, events) and individual (athletes of all recognized athletic events) level. The company advances to this activity after creating the profile of the sponsored party and establishing it high in the hierarchy of the conscience of consumers-spectators. More specifically, through an exceptional collaboration between TARGET SPORT and the mass media, we enhance the image of the athlete, team or event we represent before we relate it to the sponsor’s brand name. Our method leads to a “win – win” situation.